The Internet Pot of Gold

Your InfoTrainer Article:

The Internet Pot of Gold
Where is it? How can you grab your share?

This InfoTrainer is worth the Value of Gold to the thousandth power and maybe more.

First: Important concepts to know and understand:
* 73% of all Surfers are in search of information they need, want, or desire to answer a question or solve a situation. * 23% of all Surfers actually buy a product or service online. Therefore, to be successful online, the business you are in is information to solve problems.  
The Benefits of your products and services may be discretely blended into this information as part of a package unique to your site.

That said, your Mission of Willingness to Serve by providing credible information must never be compromised and must shine through your words and how you use them.

* Surfers usually require 4 to 6 visits before making a purchase. The importance of this one statement is simply: only if you have a compelling, unique reason for them to come back to your site and /or if you have a way of going after them at their request will you get any of those extra visits they need to make a decision. Otherwise, you have lost them forever.

Worse: your site will be constantly trying to get the impulse sale from front-ending your products / services only... making it extremely remote or no likelihood of ever making enough sales online to stay online.

$$ Your Pot of Gold is Your Mailing List $$

With your own mailing list:
* Increase and constant growth of highly targeted, qualified-buyer traffic to your website. * Sales increase and growth of those sales as well as peripheral sales and upsells from within that growth. This is a huge consideration.
* Revenue from sponsorships of your weekly, monthly mailers. This is a mostly overlooked revenue source but totally available to you as your list grows. * The twice yearly opportunity to promote a new product or service. If you do more than that, you open the door to skepticism of your readership regarding your Focus.

* Most importantly, as your list grows through Value and Credibility, it develops equity value, which could easily translate into your golden retirement fund.

$$ Grow the Value of your E-mail List $$

Because Value of Your Mailing List is 100s or 1000s of times the value of your site, spend up to 5 times the Time, Effort, and Money promoting your Mailing List than your site.

Lists are Subscribers, Members, Customers, and Affiliates in descending order.

The next four InfoTrainers will deal with each in detail as to what to do and why.

All mailing lists start with ONE. Even lists of one million members started with ONE.

Starting a new mailing list can be a daunting task and often very discouraging. However, your determination to succeed and your persistence in promoting, promoting, promoting your list will get you there. And, as you apply course materials, you will learn literally hundreds of ways to get the job done.

Okay. What to do next.
Remember: start to do these things and you will begin both to break away from total reliance on search engine traffic as well as to be able to make more sales through your lists than from your site as well as more sales from your site.

Today:
Here is simple email form. Grab the code shown on http://internetmarketing-proshop.commailing-list-jsp.htm This page is not linked from anywhere else in ProShop except from this InfoTrainer.  
Place the text box on your site. Just follow the instructions by copying the code within the text box.

Start getting people thru the methods in the last InfoTrainer http://internetmarketing-proshop.com/foureasyways.htm to sign up for important 'news and updates' from your site. We will teach you what and how in the next four InfoTrainers.

One of the ways we have encouraged you to do to grow your businesses is to help each other. Helping someone invariably opens doors of reciprocity.

Send this Infotrainer to someone you know who could use some help in getting his/her businesses off the ground.

Again: There is a fortune in the mailing list that you will create.

Okay. You have a lot to do in the next month to set up for your share of the Pot of Gold.

In the meantime, here are some valuable rules concerning mailing lists:

* Never lend, lease, sell, or even show your list to anyone else for absolutely any reason whatsoever!! Compromise this ethic even one time will destroy your credibility. A List and every name on it is sacrosanct (period!).

* Your mailing list is your lifeline to your incoming visitors. Keep your list locked up and totally secure as you would your personal, financial records.

* Protect your mailing list by installing a quality hacker proof firewall and virus scanner into your computer.

1. Smart Security-Zone Alarm Pro http://click.linksynergy.com/fs-bin/click?id=nK0iZWhyM4A&offerid=26986.10000008&type=1&subid=0

2. McAfee Virus-Protection, PC Maintenance, and more! http://click.linksynergy.com/fs-bin/click?id=nK0iZWhyM4A&offerid=13772.5&type=1&subid=0

* Keep a backup of all your important data files outside of your computer. Update these weekly.

We realize that what you have just read is heavy stuff. But, every word has to be understood and keep fully in mind when you make the decision to begin your list.

Next month we will talk about newsletters. This is one of the greatest methods of creating credibility and value with your guests and more visits to your site from them.

You will learn that you don't have to be a great writer or even a writer at all. However, it is your most important step in grabbing your share of that Internet Pot of Gold.

John W. David

John W David is Co-founder of the popular Internet Marketing - ProShop http://internetmarketing-proshop.com Speaker / Teacher of five Sales and Internet Marketing videos and seminars and Co-Author of these powerful, free monthly InfoTrainers you can use to learn the net.

Submit Your Article