Jewelry Company Hits the Internet with Silver- In Search for Gold.

     A new website launched by a silver jewelry company was unveiled on April 15th, 2002. Salt Lake Silver Ring Co., a jewelry design company located in Salt Lake City, UT, recently hired a staff to put their jewelry offerings onto the information highway. The decision to undertake the design in house was an important one. "We wanted to have artistic influence with the site as we do with the jewelry, to present the product consistently.," says SLSR Co. owner Jonathan Mauer. "There was more work involved above simply having a web site design firm do it for us, but we feel it was worth the effort. The site really reflects the companies image."

     The company has been in business for 10 years, selling its unique designs to retailers such as Nordstrom's and QVC. The Internet has opened the doors to understanding the customer's needs and wants, which was not available to the company before. "The Internet presents an opportunity to small companies like us to channel the product ideas to the customer that uses it, instead of relying on buyers opinions", the owner said.
    
     But taking a business from a wholesale concern to a retail operation has its challenges. Yet the owner is confident that his business can adapt. "We are aware of retail customer's expectations; basically they want it now", says Mauer.
    
     With new designs offered regularly, the company hopes to capture the consumer's attention. The site can be located on the World Wide Web at www.saltlakesilver.com.






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